Are you ready to transition into coaching full or part-time and want step-by-step instructions?

Yes?

You didn't learn how to build a coaching business in grad school, whether that was last year or 20 years ago.

In fact, you are realizing you have to un-learn being a therapist because much of what you were taught will never help you online with marketing.

You are realizing you are direct with people, future-focused and burned out working with trauma, drama and frankly, people who are either so ill talk therapy doesn't really help, or people who are complacent and not motivated to change.

You want to look at goals!

You want to be all in on motivated clients ready to take responsibility for their lives and just need help with that.

You are done, DONE with a capital "D" with being told to live (aka: help people) within a box (aka: insurance/50 min. session) someone else set for you, and it doesn't feel good (aka: fried, shakled, limited, STUCK)

Oh, and you realize if you would have built a biz, and didn't spend 100k on that Master's degree....like would look VERY different today.

You are oh, so freakin' ready for different.

Here's what different looks like, being able to:

  • Share your big mission by marketing online & off
  • Create your own schedule
  • Price & package your services with consideration of your wealth of experience, education and knowledge.
  • Nail your niche
  • Overcome your limiting fears & thoughts.
  • Shed "what if's?" or "Am I enough?" 
  • Follow a plan of action? 
  • Implement systems to serve your clients and help you with time management?
  • And do all of the other business building and growing things you aren't even aware of?

You have looked into coaching because you find it appealing, right?

Is this you?

You:

  • are a great listener & ask great questions
  • have badass, amazing skills to help people
  • have plenty of initials, credentials, education, experience and knowledge
  • are ready to learn exactly HOW-TO translate those skills into coaching, find your ideal client and have simplicity in your life & business
  • are able to follow a plan & a system

Yes?

Great keep going...

Coaching is for you if you are:

  • goal-oriented & direct
  • ready to help people the way you want to help them
  • committed to living up to your potential because you would regret not going for it

Check out the top 4 most profitable coaching niches...which one would work for you?

oh...and people are Googling these right now.

1. Relationship Coaching: love life, parenting, toxic in-laws, crazy boss & coworkers.

2. Life Coaching: self-love, personal achievements, leadership, goal, and next-level fulfillment

3. Health Coaching: lose the last 20 baby fat pounds, wedding prep, auto-immune disorders, sleep & stress

4. Business Coaching: sales training, marketing and strategy, FB outreach

The Foundations Course: How To Transition and Make Money Coaching is for you if you want to know:

  • The exact first steps to transition completely or simply add coaching to your current business.
  • How to engage, find, market and offer your services ETHICALLY.
  • How to create relationships with potential clients and overcome fears of visibility.
  • The best coaching package to offer and how to price it.


I own my schedule. I only work with clients I choose. I have built a million-dollar business.

The clinical social worker in me had to overcome a lot of mental blocks in order to do so. (money mindset, my worth, visibility)

What helped? I am driven for time-freedom, seeing what the hell I'm made of, pushing women to GO-FOR IT...and have time, emotional and money FREEDOM!!

I have made more in a single month ($115,700.00) than I did in a single year working at Johns Hopkins and my private practice combined! 

The Foundations Course: Transition & Make Money Coaching Includes:

  • 27 high-impact, no fluff, concrete & specific action steps to build a solid business. (3000 value)
  • Over 20+ hours of recorded coaching calls (1497.00 value)
  • Corresponding workbooks for every step to keep you organized & out of overwhelm ($priceless) 
  • DFY: VIP day template (97.00 value)
  • DFY: 6 Month Coaching Package template (97.00 value)
  • DFY: 90 Day Coaching Package template (97.00 value)
  • Dozens of swipe files to use and make your own. (397.00 value)
  • Email templates to announce your coaching business. (97.00 value)
  • Email templates to invite new potential clients to start working with you. (97.00 value)
  • Templates to print out and have right in front of you when you are talking to clients. (97.00 value)
  • Coaching documentation for pre-calls. (97.00 value)
  • Coaching documentation for post-calls. (97.00 value)
  • Tracking templates & documentation for follow up and client communication. (97.00 value)
  • 55-page Client Welcome Packet to use immediately (197.00 value)
  • Example Contracts & Agreements (97.00 value)
  • Example Terms & Conditions (97.00 value)
  • Dozens of Coaching Client Exercise (497.00 value)
  • To-Do Daily Checklists (97.00 value)
  • Questions to ask clients, use in marketing and in enrollment conversations ..........( $2500 Value)  
  • All content available to use with LIFETIME access. ($1000 value!)  
  • Bonuses:
  • Expert Interview to Answer your TOP questions about Taxes & Booking Keeping (priceless)
  • The Complete: Art of the Ask: Enroll More Clients Selling System ($197 value)
  • The Workshop: Get Bold Goal Setting Training ($497 value)
  • Lifetime access to the FB group.
  • 6 months 2x Monthly LIVE ZOOM Q&A and your community of like minded women in our private online community ....this is priceless. You have this hybrid self-study with community & support Course!


There are 3 Key Foundations Every Successful Business is Built On

Foundation 1: Market & Mindset

Marketing to your ideal client is about knowing what they want, showing up and overcoming your fears of being visible.
"The Who.” Who are you?

Who do you need to become to make money, have time and create an impact?

Overcome the b.s. limiting thoughts in the way of you and your dream life. It's how you think that will allow you to become the CEO of your own business.

Your current skills are what make you special and yes, you are enough.  

Week 1: Own Your POWER  

  • Get rock-solid on who you are and what you stand for so your marketing will attract clients like a magnet.
  • Learn to translate your current skills into powerful coaching ones, you are more than enough.
  • Embrace your successes, boost your confidence and see yourself as the powerful woman you are and your clients need to you to be.
  • Give yourself the permission you need to have it all, without the nagging guilt. Dream BIG and allow that once-secret dream to have a life!  

Week 2: Get In Control!

  • Do the daily mindset work and master The Results Formula™. 
  • Control your mind, create a plan and recognize how you trigger self-sabotage, procrastination and doubt.  
  • Identify if you have the #1 blindspot most women suffer from.  
  • Define the ethical line between coaching and your “other” position. 
  • Protect your license so you can feel confident.  

Week 3: Time to NICHE

  • Get crystal clear on why you want to build your business.  
  • Decide on one of the most PROFITABLE niches and claim your coach title.  
  • Eliminate overthinking by easily recognizing who is your very best client.  
  • The 3 most important hats you must wear and the 3 most important ways to process your day-to-day.  

Heather Esposito

"I cannot say enough about working with Mary.  

My “issue” was that deep down. I wouldn’t allow myself to desire it, let alone admit that I wanted it. There was no congruency with my mind and my heart and it was incredibly frustrating.  

I had worked with other high level coaches who would spend so much time going through the “reasons” of why I felt the way I do but never got results, until now."  

Heather Esposito, Heath Coach


I had my very first 5k week!  

This is life changing. Transitioning to being a coach felt like it would be a challenge. Once I was able to implement what Mary taught, my business took off.  

Now I have my own holistic center, I see clients on my own time and am making more than ever before.  

Jenna Galligani, LPC & Holistic Coach


"Mary made me realize I was in overwhelm and not finding the clients I wanted to work with because I had not been tight with my systems and that is so exciting not to be flying by the seat of my pants!"  

Dr. Catherine Ojakagnas


Foundation 2: Plan & Sell

Develop your plan and create an irresistible package.

"The What” What services do you offer? What should you do every single day to find your clients? Successful business owners do not wing-it.

Get out of overwhelm by controlling your to-do list and your time.

Start with being organized every single day.  

Week 4: Launching Officially Open Your Biz!

  • Set your launch date “I’m open for business”.
  • Use the “Must Do To-Do List” daily so you stop pulling your hair out.  
  • Get your business structures up and active.  
  • Eliminate the complaint of being “crazy busy” and establish effective time management skills so you can find the critically important 5-10 hours a week to build your business.
  • Learn how to love numbers so you don’t lose money by being disorganized. Yes, clients are numbers and so is money.  

Week 5: Understand Your Client & Get Clear on YOUR goals...and hers

  • Write out your goals. Period. And do it the right way.
  • Discover the single most important thing between your reaching your goal of failing.  
  • Become the go-to person in your niche by understanding your clients inside and out after doing "Starbucks: Coffee Shop Technique". 
  • Learn the exact words to say so you people gasp and want you to “tell me more”! 
  • How not to be boring when describing your business, learn how to HOOK people.  

 

Week 6: Coaching Packages And Offers 

  • Utilize the simple DFY Irresistible Coaching Packages so you can begin making offers
  • Discover how using the 5 simple and easy to implement strategies within The Relationship Marketing Method™ is the key to having your clients know, like & trust you.  
  • Understand why clients buy and why you may be pushing people right out the door.  
  • Review several of the done-for-you coaching package samples and personalize your offer to fit the way you want to work.  
  • Learn the benefits of high-end offerings vs. lower investment offerings?
  • Build your business to maximize client retention with the Ascension Business Model F


"Working with Mary was life changing because she forced me (in a very nice way) to invest in my future by expanding my upper limits in business, creativity and love.  

She gave me the tools so that I can continue to do this on my own and lead others to do the same. My confidence is so strong, I feel like the leader I always wanted to be, I have created systems to allow my business to flow and have more than DOUBLED MY SALES!  

My visibility has also increased, I have had my first workshops, I have been interviewed about my business and I have expanded the reach on the type of client I work with. Thank you, Mary. I appreciate having invested with you and it truly allows me to support my clients investing in themselves.  

Elizabeth Cramer, AAS Professional Business Image Coach & Consultant


Kathy Kidd

"Mary was a GAME CHANGER. Because of the clarity and new confidence I gained working with Mary, it has catapulted our business.  

This was a long overdue, major shift that I just wasn’t getting on my own.  

Within the first week after developing my new product I had my first 15K week.  

Since then I have signed numerous clients, I have made back 20x's my investment.  

Kathy Kidd, Coach


"I accomplished more working with Mary than I had in the previous 5 years. Not only did I make more money, I truly owned my expertise.  

The kind of person you want to work with, to build life and business relationships, is someone who will teach you systems and skills, challenge and support you, and hold you accountable for your dreams and aspirations.  

That person is Mary Bicknell."  

Dempsey Dybdahl President, Aging Intelligently Health Master Trainer,

Foundation 3: Systems & Deliver

Time-freedom is obtained from having tight systems to eliminate confusion and never miss the important items

“The How.” How to deliver your services.

How to sell with ease, simplify client on-boarding, get paid and follow up with prospects.

Use systems to simplify your life & biz, eliminate confusion and never miss something important again.

That’s true time-FREEDOM.  

Week 7: MAKE IT YOUR OWN

  • The exact words to use to Ask Prospective Clients to work with you. 
  • Recognize is you are showing up and marketing your real values or are a copy cat.  
  • How to recognize when you kill a sale because of your thoughts around selling.  
  • How to evaluate if your marketing time is effective and what to do about it. 
  • 3 Vital Biz Systems to put into place now so you don't lose money, feel overwhelmed and are crystal clear on how to give great customer care.  

 Week 8: Make Money Or Lose It, You Choose

  • How to make sure your client on-boarding process doesn’t create buyers regreat and instead has your client excited and full of anticipation to work with you. 
  • Learn the exact process for “The Fortune is in the Follow Up”  
  • Use the “She Gets Me” email templates to follow up with your potential client and build lasting rapport 
  • The exact places to invest money on your biz today and what are the most common places new business owners waste thousands of dollars.  

Week 9: You Are Coaching, You Are Growing & What's Next 

  • The top 50 coaching questions to ask during your sessions and in your marketing.  
  • Learn how to transition your current clinical skills right into the perfect coaching session.  
  • What to do to uplevel your business so you don't stay stagnant  
  • How to decide what's next so you BECOME known for your specialty.  
  • Testimonials: Exactly how to get raving testimonials to use in all of your marketing.

 


I am so excited that I found Mary, I can’t even tell you.

I have been wanting to be in a coaching environment for so long but I kept thinking I needed to do all these other things in this realm, but I met Mary and she has been a lifesaver, 

Thank you Thank you. Everything that I have learned so far has been amazing.  

-Kathleen Stark, LLC Transformation Life Coach and Leadership Development


"I would say it is well worth the investment in yourself, because like I said, most of us are not taught business no matter what kind of coaching people are doing whether they're a therapist or they're in some other kind of healthcare, we're not taught business in school and this really helps with that.

Yes, the mindset work is like incredible. But the mindset work gets you to the point where you can hear about the strategic things you need to do, because without that I think if you’d started with planning and then systems I would have gone I can't do that." 

Ann Carwell, LCSW & Coach


The Foundations Course: Transition & Make Money Coaching Includes:

  • 27 high-impact, no fluff, concrete & specific action steps to build a solid business. (3000 value)
  • Over 20+ hours of recorded coaching calls (1497.00 value)
  • Corresponding workbooks for every step to keep you organized & out of overwhelm ($priceless) 
  • DFY: VIP day template (97.00 value)
  • DFY: 6 Month Coaching Package template (97.00 value)
  • DFY: 90 Day Coaching Package template (97.00 value)
  • Dozens of swipe files to use and make your own. (397.00 value)
  • Email templates to announce your coaching business. (97.00 value)
  • Email templates to invite new potential clients to start working with you. (97.00 value)
  • Templates to print out and have right in front of you when you are talking to clients. (97.00 value)
  • Coaching documentation for pre-calls. (97.00 value)
  • Coaching documentation for post-calls. (97.00 value)
  • Tracking templates & documentation for follow up and client communication. (97.00 value)
  • 55-page Client Welcome Packet to use immediately (197.00 value)
  • Example Contracts & Agreements (97.00 value)
  • Example Terms & Conditions (97.00 value)
  • Dozens of Coaching Client Exercise (497.00 value)
  • To-Do Daily Checklists (97.00 value)
  • Questions to ask clients, use in marketing and in enrollment conversations ..........( $2500 Value)  
  • All content available to use with LIFETIME access. ($1000 value!)  
  • Bonuses:
  • Expert Interview to Answer your TOP questions about Taxes & Booking Keeping (priceless)
  • The Complete: Art of the Ask: Enroll More Clients Selling System ($197 value)
  • The Workshop: Get Bold Goal Setting Training ($497 value)
  • Lifetime access to the FB group.
  • 6 months 2x Monthly LIVE ZOOM Q&A and your community of like minded women in our private online community ....this is priceless. You have this hybrid self-study with community & support Course!


The total value of this entire self-study Course is valued at $10,946.00

But that's not what you will invest.

Make Money Coaching: The Foundations Course

We know everyone is starting this coaching business expansion journey from different places. Whether you’re an accomplished Private Practice Owner looking to add additional revenue streams or haven’t quick your "day job" yet, , there’s a plan for you at Bold Life & Biz.

Paid In Full

This is for you if you are the go-getter, want it all now, and plan to binge watch and do the work!

When you pay in full you get immediate access to the entire program at one time.

You also will receive a $500 dollar bonus off the Website Offer.

  • Immediate access
  • The entire program
  • Bonuses
  • $500.00 savings off the website pricing $2500
  • Lifetime access to the FB group.
  • 6 months 2x Monthly LIVE ZOOM Q&A and your community of like minded women in our private online community ....this is priceless. You have this hybrid self-study with community & support Course!

One payment of 1997

The total value of this entire self-study Course is valued at $10,946.00

Sign me up

Payment Plan

This is for you if you are ready to do the work and be able to weave it seamlessly into your schedule.

You will receive weekly lessons until the Course is complete.

You will be able to receive the lesson, do the work and follow along step-by-step.

  • Immediate access to your very first lessons followed by weekly installments of your program.
  • Bonuses
  • Savings off the website pricing $2500
  • Lifetime access to the FB group.
  • 6 months 2x Monthly LIVE ZOOM Q&A and your community of like-minded women in our private online community ....this is priceless. You have this hybrid self-study with community & support Course!

$349 down + 5 payments of $349

The total value of this entire self-study Course is valued at $10,946.00

That core values exercise was another big thing for me in kind of a surprising way because I’m not necessarily a person who says I don’t live by my values and don't know what they are but really honing in on that I felt like gave me a way to set direction but it also gave me a way on days that were frustrating to be like “oh but I'm acting according to my values right now” so it's just hard, but it's okay because there's a purpose for that hard “oh things are so things are difficult for now reason.” So for me it was well worth it. 

I would tell anybody to do it. I know that I'll be going back to things and I know I will go forward with things, so yeah. I am super thankful.  

-Lilian Werner, LPC

I wonder if you have the same questions I did?

  • I don't want to be pushy. (hey, if you even wonder this, you aren't)
  • You worry about investing money into a business if you haven't made money yet. (learning business building is a skill, and you know you need to invest in a biz, right?)
  • My license. (you can keep it if you want by doing this one thing first)
  • Whether I need ONE MORE set of initials behind my name. (no...period...you are the perfect person to become a coach you are already way ahead of others) 
  • What are the exact first steps. (you can learn this, your initials say you know how to learn) 
  • Selling and ethics. (no pushy salesperson required)
  • All the tech, oh god, all the tech. (just start with this one simple process)
  • How to actually show up online and in-person even though the introvert in me is screaming no way! (practicing with the right language is the key)
  • What could I offer and how to package it up. (there is a very simple formula for this)Imagine what life will look like on the other side of doing this Course.

Imagine living life on your terms.

Imagine creating the life and business you have always wanted.

Imagine saying YES to all the things your family wants.

Imagine being emotionally, financially and time FREE

Listen to what your colleagues say about the Course!

FAQ: When does this start? 

The course begins as soon as you enter your payment information. Check your inbox! You will receive a membership site login. Go there and start right now.

When you pay in full, you have instant access to everything. Go ahead and binge-watch! If you choose the payment plan you will have new lessons opened up to you weekly for 9 weeks.

FAQ: Why doesn't this course go into all the online marketing, speaking gigs and all the other ways to find clients?  

Well, this course is broken down into bite-sized action items so you can begin building your Foundations and still have a life. As you get all of these needed pieces in place then you will be ready to do more advanced strategies.

This Course is designed for someone ready to transition and get started and not for someone who has been in biz for a long time and already fully established.

FAQ: Do you offer a guarantee or refund?  

This is a digital course and there are no refunds.  

But let's ask a better question, how committed are you, even if you are a little scared? Be all in. Allow the work to elevate you! Every customer and client always says the biz building stuff is great, but the mindset work is the TRUE life changer. 

FAQ: I am not 100% sure what my niche is?  

No problem. We will dive into a PROCESS of discovering what you want.

FAQ: I think a lot of my issues are around mindset, will this help?  

Get ready, because you will learn so much about how your thinking impacts where you are today and where you will be tomorrow. This is exciting!

FAQ: Will I have access to asking Mary questions directly?  

If you would like to ask Mary questions she is available for private coaching: MaryBicknell.com/callwithMary

You will have access within the FB community for 6 months from purchase, with the possibility to stay in longer with or without the Q&A calls.

FAQ: How many clients will I have at the end?

That is up to you. This course is to support you in the beginning stages of transitioning to coaching. Only you know how much time, energy and follow-through you are going to put into this. It wouldn't be surprising if you had your very first client by the end of the program if you are all in. 

FAQ: Please note, this is the self-paced and self-study version of this popular Course.


Who Is Mary Bicknell, LCSW?

Mary Bicknell, LCSW is President and Founder of MaryBicknell.com — an International Success Coaching & Consulting company focusing on teaching women how to become the leader they need (and want) to be in life and in business. She is the creator of several highly impactful programs.  

Make Money Coaching: The Foundations Course™ is the perfect start for mental health & wellness professionals who are looking to start their coaching business, want to discover a niche, how to do simple marketing, sell their services and keep their ethics intact. Full of DFY templates, agreements, contracts, emails and perhaps most importantly program and package designs, this course will set the right foundation, give a much needed boast of confidence and have someone the direction to transition right into coaching.  

The Big, Bold Life & Biz Plan™: For Therapists Who Want To Coach is for the therapist or health professional who need to push through what is stopping them from making all the money they want to finally create all the FREE TIME they crave. The plan teaches concrete skills needed to own their value, create fantastic offers, understand marketing and have impactful sales conversations. Part of the key is to move quickly into action, abandon their fears and learn that being BOLD is the key to their success.  

The Regret Proof Life® is Mary’s signature program and she is currently putting this into a book. The program is based on years of working with women as a psychotherapist and as a success coach. The program supports women in 8 key areas of their lives. How you do one thing is how you do all things, this program helps women excel in the personal AND their professional lives. Within this program is the Big Breakthrough Formula, a tool that teaches women how to be in control of her thoughts, her feelings and her actions allowing her to have the results she wants in every area of her life.  

Mary’s mission for the past 25 years, is to help people see their capabilities. Mary combines her years as a Clinical Social Worker and a psychotherapist with her experience as a sales and cognitive behavioral trainer to help people worldwide have all the money they need to create all the time freedom they want….guilt free.

You have the power to have every single thing you want in this life. Go For IT!!!