The 4P’s of a Masterclass


You’ve decided to host a masterclass, or maybe you call it a workshop or webinar, congrats.

Here’s the key, you want to focus on YOU being the solution!

YOU being the how.

During your presentation, you are showing your prospective clients all of the things they need to do and why they need to do them.

Are you clear on their pain points?

Are you clear on what they really want as far as results and outcomes?

If so, the 4P’s of a Masterclass will be so very easy!

If not, stop right now.

You need to narrow your focus, you need to tighten your niche, you need to get 100% clear on your package, program or offer.

( Need help with this, I got you covered right here in The Big, Bold Life & Biz Plan 2.0 Course join our FB group— and watch the Masterclass inside there on Building Your Leveraged Online Business) 

Okay, for those of you ready, here you go.

Now, I have given dozens and dozens of talks, masterclasses, workshops and the like over the years, and breaking it down and focusing clearly on each phase has eliminated the overwhelm completely.

#1: Preselling Phase: This is the promise of what’s to come. This is where you are reinforcing what they will walk away with. This is where you outline who this is FOR and who it’s not for. Why today, why now. 

#2: Positioning Phase: This is to highlight you and your success, in other words, this is where you are saying, “Hey, listen to me, I’ve got your solution.”

You make that deep connection, your story resonates with them, they begin with the KLT factor, you have a beginning of emotional resonance.

#3: Process Phase:  This is when you move into what needs to happen in order for their BIG PROBLEM to have the BIG DREAM outcome they desire. 

This is where you begin to discuss the results. This is where you show the steps to your solution. You are showing the WHAT needs to happen to have the BIG DREAM, not all of the how-to’s, that’s what your offer/CTA is for. Go big here, truly paint the vision, this is your section to shine with your wisdom. 

What are the key problems, myths, misconceptions and share an exercise or testimonial. 

The JUICE of why they are watching.

#4: Product Promise Phase: This is the invitation to your product. This is the “why you should buy” phase. 

This is sharing the PROMISE of your product. This is reminding them of their bleeding neck, broken leg, extra weight, lost life. Why now. Why today. 

Bold Action Steps:

Decide today, what is the name of your program that you are launching.

Now, get clear on her Big Dream & Big Problem.

How are you the solution?

What’s your offer?


You see you deserve to have a Regret Proof Life®


I believe in YOU

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Mary Bicknell, LCSW.


Former psychotherapist & social worker, Mary is now a business trainer, coach & consultant for women therapists, clinicians, practitioners, counselors and wellness professionals who are ready to build a business that gives them all the time and $$$ they crave.


As a social worker, I was never taught in grad school how I could actually build a business, find perfect ideal clients, design my day, charge what I wanted and become a success.


Coaching has allowed me to do work I love with women who are amazing, take off anytime I want because I make the best boss ever and actually eliminate any financial fears because I understand how to attract my ideal client who is excited to work with me.


It’s all possible. You can have your own Big, Bold Life & Biz! Why not you? #beBOLDitsTIME!


Want to have your very own Business Blindspot Breakthrough? There are things you don’t even know are in the way of your success.


During your free consultation we will:

1. uncover the first most important money-making strategy will get clear on exactly what you need to focus on

3. if we are a great fit, we can discuss how I working with me will help you find more money, more time & more freedom by designing your life & building a business to fund it!


See if you qualify for a call. Chat soon!


You see you deserve to have a Regret Proof Life®

Mary I believe in YOU!